One of the world’s largest automotive YouTube channels partnered with me to create thumb-stopping editorial content that retained existing subscribers while attracting a broader audience—from classic car enthusiasts to EV-focused viewers.

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The piece was designed as a cinematic, personality-driven feature, combining journalistic storytelling with high-end visuals to make a technically ambitious build feel personal, relatable, and emotionally engaging.

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Through intentional lighting, thoughtful interview structure, and a dynamic edit that escalated from story and context to technical detail and high-energy driving sequences, the video balanced human connection, mechanical depth, and spectacle.